On December 29th, Honasa Consumer Ltd, the parent company of India’s leading D2C brand Mamaearth, submitted its Draft Red Herring Prospectus (DRHP) to SEBI. The valuation of this digital-first, substantial, and rapidly expanding Beauty and Personal Care (BPC) conglomerate created quite a buzz in anticipation of the forthcoming Mamaearth IPO. Before we dive into the […]